How to Develop Online Marketing Strategies
By · CommentsI recently took on an Online Marketing Strategies project for a company that builds turn key fish farms. This company has been one of the pioneers in patenting and producing efficient aquaculture tanks and diffusers and also building and developing fish farms all over the world. Since they have been extremely busy over the years, they had neglected their Internet presence and their existing website, which had been put on line in 2001, was in really bad shape. The existing, very old website, did not respond to any keyword searched that would have any practical application in today’s market. So, the question became, what online marketing strategies could we use to provide an effective Internet presence.
We started out by doing some extensive keyword research. We were looking for keywords that would generate some traffic, and also be within our reach in a short period of time. All of the major keyword phrases encompassing fish farms and fish farming are highly competitive and already well represented by websites with high page ranks. We eventually settled on a keyword phrase that received about 1000 exact requests on Google every month and that we believed we could compete in within a few months of getting started. The keyword phrase we selected was Aquaculture Tanks.
Our next step was to purchase a suitable domain name and we found the www.aquaculturetanks.net was avaialble, so we purchased it. We then hosted the website (we used Good News Domains for both purchasing the domain name and hosting) and installed WordPress. Since the old website would not be helpful in our online marketing strategies, we simply pointed the old domain name (in case people still used it from old literature, etc.) at the new site.
We added a theme that would allow us to build an attractive site and provide information about aquaculture farming and the services our client can provide. The theme that we are using is in effect a blog, but we set up the blog with a static front page which gives it the appearance of a more traditional website. Here is a look at the final product:
Now we are working on getting the site some traffic. Our initial effort is to get the site showing up well for aquaculture tanks. Then we will begin to go after some of the more competitive fish farming keywords. The site is about one month old now and we are currently generating a position 5 page 1 result on Google.
We are also receiving a page 1 position 1 result on Yahoo:
These are good results for a new site and are already generating some traffic. Our next steps will include article marketing and link building to really begin the traffic generation. I will give you updates about this project in the future.
Until next time….
Steve
And just as suddenly as we went into the sand box, Online Marketing Strategies has come back out. We were in the sand box for about three weeks. That really isn’t very long. I have had sites that were in the sand box for months. When the Online Marketing Strategies site went into the sand box, we were showing up at the bottom of page one or the top of page two. Now we are back in the middle of page three. While we were in the sand box, we weren’t in the top one thousand results.
Now I will start to blog more consistently and see if we can get the site back on page one of a Google search for Online Marketing Strategies. Interestingly, this site is has been showing up consistently on page one of Yahoo, but Yahoo doesn’t produce the traffic that Google does.
I have been busy working on sites for several new clients. I will be writing about them in future articles. I have also been busy trying out different online chat programs to see which ones I can recommend to our clients who want to offer live online customer service. I also spent some time recently doing some shopping cart research. There are a lot of shopping carts available, but I have been working with a couple of shopping carts that are available for free as WordPress plugins. I will be writing articles about the online chat software and the shopping cart programs in future articles here on Online Marketing Strategies.
Until next time….
Steve
I think my title is probably too long for this article, but its OK, because not many people will ever see it. Why? Because like many new sites, this Online Marketing Strategies site has been told it can’t play with the older more established sites for a while and has been sent to the Sand Box. It is not an uncommon occurrence and the site will emerge from the Sand Box at some point in the future. Sometimes it’s a few weeks, sometimes its a few months, but it will come out and be allowed to associate with the other sites again. Before the site went to the Sand Box it was showing up pretty regularly on page 1 of a Google search for Online Marketing Strategies, so my hope is that when it comes out of the Sand Box it will move back quickly to page 1.
What do you do when your site is in the Sand Box? The same thing you always do. You post new content, you work on your links, you do some article marketing, and you wait. Fortunately, I have three new clients that I am building websites for and helping with a variety of different Online Marketing Strategies. These new clients will keep me busy for the next few months and hopefully by then this site will be allowed out of the Sand Box. The time will also allow me to finish the core articles for the site that I am developing to help people develop their own Internet Marketing plans.
Until next time….
Steve
