Archive for Article Marketing
Article Marketing as an Online Marketing Strategy – Part 2
Posted by: | CommentsI didn’t really think I would be writing an update to this post so quickly, but I think it will illustrate why Article Marketing is among the best Online Marketing Strategies. If you read the first article on Article Marketing, you know that I wrote and submitted an article called “Now is the Time to Develop an Internet Presence” to Article Marketer which is an article marketing clearing house. In less then 24 hours they have submitted my article to 731 sites for publishing.
I know from my email in box that the site has already been published over 50 times and that the article has already been indexed by Google on at least four of those sites:
Every time this article is published it is accomplishing two things; it is giving me two links back to my Online Marketing Strategies blog, and it is making a pathway for new visitors. These two elements are some of the best things that can happen to your blog.
There are a lot of other article marketing tools available, many of which are very expensive and are often combined with article spinning software. Article spinning takes an already written article and “spins” it to make it appear like a new article. A lot of people are using this technique to strengthen their sites, but I am not one of them. I am not judging people that do, it just seems a little to close to the edge of kind of being OK maybe, sort of. A lot of people are actually spinning others peoples original content which I really have a problem with.
On some of my sites, I just don’t have time to write articles, so I use articles from a publisher like Article Marketer. I make sure to give all the credit and links to the original authors. It may take longer to develop a site this way, but I also don’t have to worry about Google discounting any links I got from spinning articles at some point in the future. I will update you on what is happening with the article marketing as an online marketing strategy in the future.
Until next time….
Steve
Article Marketing as an Online Marketing Strategy
Posted by: | CommentsOne of the Online Marketing Strategies I recommend is article marketing. Article marketing is writing unique 300 – 400 word articles about topics that apply to your blogging niche and then having them published on multiple sites on the Internet. This process is a very clean way of not only developing links for your blog, but also encouraging people to visit your site. In each article that you write you can usually include two links back to your site. If your article gets published on 100 sites, you get 200 links. It is not unusual for an article to get published hundreds of websites. Why? There are a lot of sites that need content and they don’t have the time, ability, or desire to write their own content so they publish articles that have been written by other people. I have articles that have been published on over 1000 websites.
How to Use Article Marketing
You need to start by writing an article (400 – 500 words) about something on topic for your blog. DO NOT post this article on your blog, it needs to be uniquely written to have the most impact. Then you need to give the article a title that doesn’t currently show up on the search engines. I wrote an article today called “Now is the Time to Develop an Internet Presence”. My initial title was “Developing an Internet Presence”, but when I did a Google search there were quite a few results for that title. The unique title I chose will allow me to see how well the article is doing in the future with the search engines.
Once the article is written you need to get it published. Fortunately there are some good options for this. One option is called Ezine Articles www.ezinearticles.com. They offer a free publishing service and they are good to work with and get a lot of articles published. The option that I use is Article Marketer. I use them because they seem to get my articles out to the widest number of publishers. They offer a free service, but I use the paid service. It has been worth it to me to have them publishing my articles.
The most important thing from an Online Marketing Strategies perspective is the Authors Box. In the box that allows HTML you can add two keyword phrases with link. Here is what my Author Box displays:
Stephen Lawes helps people to get started blogging and develop Online Marketing Strategies. His blog site is http://stephenlawes.net.
That gives me two links back to my site every time the article is published. I will try and write at least one article for article marketing purposes every week for the next eight weeks to give the Online Marketing Strategies site a good start. I hope to be able to generate more than a thousand links and get some page rank in the first three months of this blog being public.
Until next time….
Steve
