I recently took on an Online Marketing Strategies project for a company that builds turn key fish farms. This company has been one of the pioneers in patenting and producing efficient aquaculture tanks and diffusers and also building and developing fish farms all over the world. Since they have been extremely busy over the years, they had neglected their Internet presence and their existing website, which had been put on line in 2001, was in really bad shape. The existing, very old website, did not respond to any keyword searched that would have any practical application in today’s market. So, the question became, what online marketing strategies could we use to provide an effective Internet presence.

We started out by doing some extensive keyword research. We were looking for keywords that would generate some traffic, and also be within our reach in a short period of time. All of the major keyword phrases encompassing fish farms and fish farming are highly competitive and already well represented by websites with high page ranks. We eventually settled on a keyword phrase that received about 1000 exact requests on Google every month and that we believed we could compete in within a few months of getting started. The keyword phrase we selected was Aquaculture Tanks.

Our next step was to purchase a suitable domain name and we found the www.aquaculturetanks.net was avaialble, so we purchased it. We then hosted the website (we used Good News Domains for both purchasing the domain name and hosting) and installed WordPress. Since the old website would not be helpful in our online marketing strategies, we simply pointed the old domain name (in case people still used it from old literature, etc.) at the new site.

We added a theme that would allow us to build an attractive site and provide information about aquaculture farming and the services our client can provide. The theme that we are using is in effect a blog, but we set up the blog with a static front page which gives it the appearance of a more traditional website. Here is a look at the final product:

Now we are working on getting the site some traffic. Our initial effort is to get the site showing up well for aquaculture tanks. Then we will begin to go after some of the more competitive fish farming keywords. The site is about one month old now and we are currently generating a position 5 page 1 result on Google.

We are also receiving a page 1 position 1 result on Yahoo:

These are good results for a new site and are already generating some traffic. Our next steps will include article marketing and link building to really begin the traffic generation. I will give you updates about this project in the future.

Until next time….

Steve