I wrote an article recently that outlined seven steps to use in developing online marketing strategies. This article has been published on a lot of websites and as people come to this Online Marketing Strategies site to follow up, I wanted to add a series of articles to broaden the outline. To facilitate this process I have added each of the seven steps as a category on the right sidebar of the site and the majority of articles I write over the next couple of months will be all about further developing the thoughts of the original outline.

Online Marketing Strategies

I will be writing in detail about different ways to start a blog. There are free services that can be used, but ultimately I recommend setting up a self-hosted WordPress.org blog. I will then begin to talk about the beginning and intermediate aspects of good solid search engine optimization (SEO) techniques. I have already written on this site about article marketing but I will develop that further as well.

Further developing the outline I will write about the importance of interacting with people that visit your blogs and websites. Answering their questions and comments and visiting their sites are an important part of online marketing strategies. As your sites grow and you develop a base of solid content to share, it is important to encourage people to sign up for your RSS and email subscriptions. I will write about some ways to move this part of the process along. Once you have developed a good list from your email and RSS subscriptions, you can use the list to start effective email campaigns to promote selected products or services that you think will benefit your readers. I will also write about the importance of offering people good “freebies” that will be of some benefit to your readers.

Until then….

Steve