Archive for Article Marketer
Online Marketing Strategies Plan
Posted by: | CommentsI wrote an article recently that outlined seven steps to use in developing online marketing strategies. This article has been published on a lot of websites and as people come to this Online Marketing Strategies site to follow up, I wanted to add a series of articles to broaden the outline. To facilitate this process I have added each of the seven steps as a category on the right sidebar of the site and the majority of articles I write over the next couple of months will be all about further developing the thoughts of the original outline.
Online Marketing Strategies
I will be writing in detail about different ways to start a blog. There are free services that can be used, but ultimately I recommend setting up a self-hosted WordPress.org blog. I will then begin to talk about the beginning and intermediate aspects of good solid search engine optimization (SEO) techniques. I have already written on this site about article marketing but I will develop that further as well.
Further developing the outline I will write about the importance of interacting with people that visit your blogs and websites. Answering their questions and comments and visiting their sites are an important part of online marketing strategies. As your sites grow and you develop a base of solid content to share, it is important to encourage people to sign up for your RSS and email subscriptions. I will write about some ways to move this part of the process along. Once you have developed a good list from your email and RSS subscriptions, you can use the list to start effective email campaigns to promote selected products or services that you think will benefit your readers. I will also write about the importance of offering people good “freebies” that will be of some benefit to your readers.
Until then….
Steve
Online Marketing Strategies – The Story Part 7
Posted by: | CommentsIt has been over a week since I last updated the progress of the Online Marketing Strategies blog. The site has been public for about three weeks. I have distributed three articles on Article Marketer linking back to this site, and have been doing some commenting on other blogs in this niche. I have also added some footer links on some of the sites in my network pointing back to this site. Since our last update we have had four interesting developments.
First, we have had a nice increase in links.
The Yahoo linkdomain command tells us we now have 1432 links. One of the things about link building is that you don’t want to go to fast. We are probably right on the edge of developing the links too quickly, but we have only used solid white hat techniques to develop them.
Second, the Online Marketing Strategies site spent most of last week on page 4 in position 32, but it has retreated back to page 14 now in position 138.
We are also showing up on page 4 in Yahoo. All in all, very reasonable for a three week old site. It is quite normal to see a new site move all over the place on the search engine results. We could still end up in the sand box at this stage of the game as well.
Third, the Online Marketing Strategies site just got some Google Toolbar PageRank. It is a PR 1, but that is better that a PR 0.
Fourth, the site is getting some steady traffic from the articles we published. Nothing earth shattering, but five or ten visitors a day.
I am going to continue to slowly apply good SEO techniques and attempt to get the site up on Page 1 of all the search engines that I can. In the mean time, I will be working with some interesting new clients and seeing how I can put this network to work for them.
Until next time….
Steve
Online Marketing Strategies – The Story Part 6
Posted by: | CommentsIt has been a few days since we gave you the latest updates on the Online Marketing Strategies Bog. The site has been public for about two weeks now. We have been applying what we consider to be sound online marketing strategies on this site and then in these ‘Online Marketing Strategies – The Story” we are bringing you a brief overview on what is happening to the site. Two weeks into the process we are showing up on a Google search for online marketing strategies on page 14 in position 140:
The site is moving forward as the number of Inlinks to the site increases. We did a Yahoo linkdomain check to see how we were doing in the link department. Here is where we stand today:
Our Inlinks have increased to 672 which is helping us on the search engines. There is something to note about search engine results. It is very common for a new site to start out fairly well and then disappear from the results. This phenomenon is generally called being in the “sand box”. Google denies that there is a sand box, but it happens so often that there has to be something in the algorithm that kicks in on some new sites. This allows Google to verify that the site is actually providing useful information and not just screaming to the top of the results by using questionable SEO techniques.
Over the next couple of weeks I will continue trying to build some links and adding good content to the Online Marketing Strategies site. I also hope to publish another article or two on Article Marketer to try and build some links and attract some visitors. One of the components that is missing in the early stages of this blog is visitors. In the first two weeks we have only had a couple of visitors to the site. I will be working on changing that in the weeks ahead.
Until part 7……
Steve
